Corporate Social Media

Hello, it has been a while. I apologize for the lack of updates, this semester, although going well, has been a challenge so far. For this update I will be looking at two different companies and how they use social Media. The two companies I have chosen are companies I have supported over the years, they are Pepsi and Sony.



First up is Sony, this is a large company that covers a large number of product lines. Sony has some cool toys and they use Twitter and Facebook to keep people updated on them. Sony's Twitter page(s) appears to be just as vast. There is a main hub which breaks of into a number of separate Twitter pages for every product line Sony offers. The main Twitter page doesn't seem to have a lot of content or updated much, but the sub pages are very active, with a lot of updates and interaction. Sony also has a Facebook page which seems to highlight videos and clips that demonstrate their products. I believe Tweets are linked to their Facebook page, which connects the two. At first glance it didn't appear Twitter was used by Sony too much, but after looking at the sub pages one realizes that Sony uses Twitter a lot more than Facebook. Twitter is allowing Sony to interact with and keep their customers informed on their products. As for the people Sony is trying to interact with? It is clear Sony is targeting the gadget, music, and gamer enthusiasts. More of a middle age and below type crowd with expendable income. Sony appears to be wise to the fact that the younger adults are growing up with and using social media on a large scale, and have implemented these tools to keep their loyal customers and fans informed.




Link to Facebook:    https://www.facebook.com/Sony
Link to Twitter:        https://fr.twitter.com/Sony



Next up is Pepsi, another large company, but with a simpler social media structure than Sony. With what appears to be only one Twitter page, Pepsi's  approach is simply just trying to bring everyone together. They have a slogan on their main page "Everyone's got a #livefornow moment. Tweet yours" No matter what is going on in peoples lives, Pepsi wants to be there and the want it to be shared. Pepsi also has a Facebook page, both are linked together. Their Facebook page has the live content that the Twitter page lacks, but it is just as active. Pepsi uses both tools extensively and interacts with fans. Even more so fans can interact with cultural icons through their accounts. Pepsi is definitely targeting the younger generations with it's content, and portrays an image of if someones having a good time Pepsi isn't far away. Pepsi has definitely keyed in on what is the younger generations are all about, music, shows, fun, it's all there and Pepsi wants it to be shared.

Link to Facebook:     https://www.facebook.com/pepsi
Link to Twitter:         https://twitter.com/pepsi

Until next Time...

Why I Am At MATC

Welcome to my Blog, and my first post. Hi, My name is Steve Frey. I am currently a student at Milwaukee Area Technical College enrolled in their IT Programmer/Analyst program.

Why am I at MATC?

I have been employed with Charter Automotive for 12 years, and recently the decision was made to go to a different shift schedule. As I co-led the team to decide the new pattern, the team decided on a 5-2-2-5 pattern. To clarify the way we work this pattern is by working every Monday and Tuesday, we have off every Wednesday and Thursday, and work every other complete weekend. Knowing I would not want to work this schedule for the rest of my career, I started talking to a fellow employee I knew from IT about a career change. Though I do not have any IT experience, I do have a heavy interest in computers which is why I chose Programming as they are problem solvers, and creators. Both skills I have done well with on the manufacturing shop floor.

Through MATC and communicating with our IT team, I now have a plan and a path leading me to something new, something I have wanted to do for a while. I don't want to leave our company so I have been in contact with out IT director and things look promising as to moving into our IT department. I even have a chance to work with the IT team on a part time basis this winter. This is my third semester and all is good so far, and very interesting. As my classes get tougher and I try to balance my crazy work schedule, homework, and family, I will do my best to post regularly moving forward.

Until next time...