First up is Sony, this is a large company that covers a large number of product lines. Sony has some cool toys and they use Twitter and Facebook to keep people updated on them. Sony's Twitter page(s) appears to be just as vast. There is a main hub which breaks of into a number of separate Twitter pages for every product line Sony offers. The main Twitter page doesn't seem to have a lot of content or updated much, but the sub pages are very active, with a lot of updates and interaction. Sony also has a Facebook page which seems to highlight videos and clips that demonstrate their products. I believe Tweets are linked to their Facebook page, which connects the two. At first glance it didn't appear Twitter was used by Sony too much, but after looking at the sub pages one realizes that Sony uses Twitter a lot more than Facebook. Twitter is allowing Sony to interact with and keep their customers informed on their products. As for the people Sony is trying to interact with? It is clear Sony is targeting the gadget, music, and gamer enthusiasts. More of a middle age and below type crowd with expendable income. Sony appears to be wise to the fact that the younger adults are growing up with and using social media on a large scale, and have implemented these tools to keep their loyal customers and fans informed.
Link to Facebook: https://www.facebook.com/Sony
Link to Twitter: https://fr.twitter.com/Sony
Next up is Pepsi, another large company, but with a simpler social media structure than Sony. With what appears to be only one Twitter page, Pepsi's approach is simply just trying to bring everyone together. They have a slogan on their main page "Everyone's got a #livefornow moment. Tweet yours" No matter what is going on in peoples lives, Pepsi wants to be there and the want it to be shared. Pepsi also has a Facebook page, both are linked together. Their Facebook page has the live content that the Twitter page lacks, but it is just as active. Pepsi uses both tools extensively and interacts with fans. Even more so fans can interact with cultural icons through their accounts. Pepsi is definitely targeting the younger generations with it's content, and portrays an image of if someones having a good time Pepsi isn't far away. Pepsi has definitely keyed in on what is the younger generations are all about, music, shows, fun, it's all there and Pepsi wants it to be shared.
Link to Facebook: https://www.facebook.com/pepsi
Link to Twitter: https://twitter.com/pepsi
Until next Time...
